Martha’s Rule

Martha’s Rule for Urgent Health Reviews

The NHS introduced Martha’s Rule in April 2024. This policy is designed to empower patients, families and carers to seek urgent reviews of patient health concerns. Martha’s Rule is endorsed by the General Medical Council (GMC), Nursing and Midwifery Council (NMC), and Care Quality Commission (CQC).

The rule is named for Martha Mills, who died in 2021 at the age of 13. Her death followed failure to identify and properly treat sepsis that developed while she was in hospital after a bike accident. Martha’s mother campaigned for the NHS to create a formal strategy for requesting a second medical opinion.

Through Martha’s Rule, healthcare staff and patients, and the patients’ families and carers, will have access to a rapid review by a critical care outreach team. The goal is to respond quickly to concerns and prevent potentially avoidable harm. Healthcare providers will collect information about patients’ conditions daily to promote continuous monitoring and responsiveness. Hospitals will provide information about this process to patients and families so that they know how to raise concerns. Martha’s Rule aligns with the NMC’s Code and the GMC’s Good Medical Practice.

In care settings, carers must ensure those they support and their families feel heard. This may require training in a range of topics, including basic clinical observations, effective communication, mental health awareness and person-centred care/support. Care staff need to collaborate with healthcare professionals while advocating for those they support. The introduction of Martha’s Rule highlights the need for continuous learning and development for health and social care staff.

The NHS is currently in the First Phase of introducing Martha’s Rule. Acute provider sites with existing critical care outreach capabilities will participate. This phase will help develop a standardised approach to Martha’s Rule. Future phases are expected to begin in 2025/26. At this time, other NHS sites, including community and mental health hospitals, will incorporate Martha’s Rule.

At Advantage Accreditation, we are proud to accredit over 100 care organisations to deliver training for their staff. Our centres deliver a mix of original courses and our 150+ ready-to-use awards. If you are interested in becoming a centre with us, please get in touch.

The 25th Anniversary of NICE

The 25th Anniversary of NICE

At Advantage Accreditation, we specialise in accreditation for health and social care providers. We ensure our accredited centres and learning materials meet the standards of national bodies, including the National Institute for Health and Care Excellence (NICE).

NICE recently celebrated its 25th anniversary. 

Launched in April 1999, NICE was set up to evaluate the effectiveness of new interventions in the health and social care sector. This was in response to calls for a national, consistent, cost-effective approach to medicines and treatments. 

NICE guidance is based on independent advice and robust evidence. 

Read more about the 25-year story of NICE in their article.


NICE Today

We regularly update our learning materials and advice based on the latest NICE guidance. 

NICE recommends a new treatment for ulcerative colitis. We are investigating any relevant updates to our Stoma Care courses that may be necessary. 

A quick guide for improving oral health is available on the NICE website. This is relevant to our learning materials on Oral Health. 


If you have any questions about how we incorporate guidance from national bodies in our learning materials, please get in touch.

Mental Health Awareness Week

Mental Health Awareness Week 2024

Mental Health Awareness Week 2024 runs from Monday 13th May to Sunday 19th May. This year’s Mental Health Awareness Week theme is “Movement: Moving more for our mental health.” 


The Mental Health Foundation hosts the annual campaign. They are encouraging all people to find moments for movement in our daily lives. We are proud to support this cause and help spread their message.


Why Movement Matters

There is a real connection between physical movement and mental well-being. Research consistently demonstrates the benefits of moving to mental health. Every movement counts, whether it’s a gym session, a walk, a dance class, simple chair exercises, the list goes on and on. 


Individuals who exercise have fewer days of poor mental health compared to those who do not exercise (Chekroud et al, 2018). Physical activity and exercise are recommended as therapeutic approaches for depression and schizophrenia (Schuch & Vancampfort, 2021). According to the NHS, the wellbeing benefits of exercise include:

  • Improved sleep
  • More energy 
  • Improved self-esteem
  • Improved mood
  • Improved focus
  • Sense of achievement
  • Reduced anger or frustration
  • Improved motivation
  • Improved social skills
  • Healthy appetite
  • Reduced tension, stress and mental fatigue


Get Involved

Show your support for Mental Health Awareness Week 2024:

  • Share your #MomentsForMovement on social media
  • Organise a Wear It Green Day to raise awareness and show solidarity 
  • Donate to support the Mental Health Foundation 
  • Join the Strava Challenge to increase your movement and mindfulness 


Advantage Accreditation offers ready-to-use learning materials for our accredited training centres. These include the Level 1 Award in Mental Health, Dementia, and Learning Disability Awareness, and the Level 2 Award in Mental Health.

If you are interested in delivering these courses, please contact us.

Insights and Initiatives from Skills for Care

Insights and Initiatives from Skills for Care

In an ever-changing sector like Health and Social Care, it is important to stay up to date on the needs of care workers and those they support.

Here are some key updates from Skills for Care, published in recent months…

The New Care Workforce Pathway

Launched 10th January 2024, the pathway directs care workers in their career development. Read our guidance on the Care Workforce Pathway here. 

In collaboration with the Department of Health and Social Care, Skills for Care is moving on to the next phase of the new pathway. This phase focuses on the roles of Deputy Managers and Registered Managers. You can have your say on this, as managers are invited to share their thoughts and collaborate with Skills for Care.

Registered and Deputy Managers are invited to complete a 30-minute survey to share their own perspectives. The survey closes on 13th May, so make sure you have your say before then. Access the survey here.

If you have any additional insights or queries, you can contact [email protected]

Findings on Race Equality

Skills for Care recently published findings related to the Social Care Workforce Race Equality Standard (SC-WRES). This aims to bring about systemic change to combat race inequality in the social care workforce.

Key findings showed that care workers from Black, Asian and minority ethnic backgrounds were more likely to enter the formal disciplinary process or fitness-to-practice process and experience harassment, bullying or abuse at work compared to white staff. 

In response, many local authorities have introduced evidence-based action plans with the aim to improve race equality for care workers. 

We strongly encourage any managers to contribute to the survey and make your voice heard. Let’s work together to make sure all care workers are represented and able to thrive in their careers.

The Soteria Group

Innovations in Emergency Response

At Advantage Accreditation, we aim to keep ourselves and our centres up to date on the latest knowledge and innovations in a range of topics.

Our Operations Manager, Becky Morpeth, recently attended a CPD (Continuing Professional Development) day hosted by The Soteria Group.

The Soteria Group is an accredited training centre through Advantage. They specialise in advanced pre-hospital care and search and rescue. The CPD day offered a range of insights and practical learning from The Soteria Group’s experts.

Becky shared her thoughts on the day, saying, “The Soteria Group are at the forefront of Search and Rescue in the UK and Internationally, as a fairly new company their CPD day was informative and diverse, it was clear the edge their faculty has from being clinically current. It was a great showcase of the expertise they currently offer, what the future holds for them as a company and the future of Pre-Hospital treatment in the Search and Rescue field.”

Remote Vehicle Incident Management
One session of the day covered parts of the group’s Remote Vehicle Incident Management training. This included information on rescue operations and the cutting-edge tools used in these emergencies.

Innovation and Technology
Another session discussed the use of the latest technology in search and rescue. This includes the use of drone technology in emergency response.

Advantage Accreditation is proud to work in partnership with The Soteria Group. We share a vision to deliver the best possible training to see the best possible outcomes in emergencies.

We look forward to sharing with you our updated first aid and fire safety learning materials. These will be made available to our accredited training centres who deliver the relevant courses.

Earth Day

Earth Day: Our Sustainability Efforts

22nd April is Earth Day, a day when individuals and organisations reflect on our collective responsibility towards the environment. Earth Day provides an opportunity to review the actions we take to promote sustainability. At Advantage Accreditation, sustainability is a fundamental aspect of our operations.


Digital Solutions

We reduce the need for physical paperwork through digital solutions. Our accreditation portal, available to all our centres, streamlines registration, learner tracking, and certificate production. This significantly reduces the need for paper-based processes. The portal also helps our centres maximise efficiency in their admin. 


Reducing Travel

We provide the opportunity to accredit online courses for remote access to education, minimising travel for trainers and learners. This saves time and money while decreasing carbon emissions linked to commuting. 


Sustainability in Curriculum

We produce learning materials for our accredited training centres in ready-to-use course packages. Where possible, we incorporate some environmental awareness and sustainable practices in our course content. We encourage centres that develop original courses to do so too. 


We understand the importance of continually adapting our operations to promote sustainability further. Our goal is to keep ourselves updated with the latest sustainable practices and encourage organisations we accredit to do the same. 


Happy Earth Day!

Stress Reduction through Our Portal

Stress Reduction through Our Portal

April marks Stress Awareness Month when individuals and organisations pause to reflect on the impact of stress and explore ways to mitigate its effects.

We understand the importance of supporting well-being, in personal and professional environments. As we observe Stress Awareness Month, we’re proud to highlight how our innovative portal can reduce stress.

The Advantage Accreditation Portal provides efficiency and convenience in training management. Designed to simplify processes and enhance productivity, our platform offers multiple benefits that directly contribute to stress reduction.

Registration and Tracking
One of the key stressors in training management is the hassle of managing learner information. Our portal provides a user-friendly interface for registration of learners and tracking progress. Using a centralised platform reduces paperwork and streamlines admin tasks.

Automated Certificate Generation
Our portal automates the production of official certificates and training records with just a few clicks. Not only does this save valuable time and resources, but it also ensures accuracy and consistency, providing peace of mind for all involved.

Cost-Effective Solutions
Financial concerns can often exacerbate stress levels, particularly for organisations operating on tight budgets. Here, too, the Advantage Accreditation Portal offers relief. With a transparent pricing structure and access to additional resources through the Advantage Client Portal included in the membership fee, organisations can enjoy cost-effective solutions without compromising quality. This transparency and value ensure that financial worries need not add to the burden of accreditation processes.

Efficient Training Management
Our portal has an intuitive learner management system (LMS) that allows organisations to oversee training records. From scheduling sessions to tracking attendance and performance, our platform simplifies every aspect of training management.

Throughout Stress Awareness Month, let’s remember the role supportive tools play in reducing stress. By streamlining processes, automating tasks, and offering cost-effective solutions, our portal empowers organisations to thrive.

Contact us if you are interested in accessing our training management portal.

How to Make a Lasting Impact on Learners

How to Make a Lasting Impact on Learners

At Advantage Accreditation, we believe successful training is about more than just covering content and passing assessments. Great training must leave a lasting impact on learners. It should inspire, empower and equip learners to perform at their best. Here are our tips on how to make a course that leaves a lasting impression.


Know Your Objectives

What are you trying to accomplish? What do learners need to understand by the end of the training? Are there any practical skills they need to master? Knowing the answers to these questions will help trainers and learners stay on track throughout the course.


Engage Your Learners

Active participation is the key to getting the most out of a training course. Encourage your learners to ask questions, discuss the content in groups and complete activities. Learners should not simply observe, they need to get involved. To encourage open communication and participation, make sure all learners feel valued and respected.


Apply Real-World Scenarios

Provide learners with the chance to practice their new skills in simulated real-life settings. This can be through case studies, role-playing exercises, or practical activities. It is important to bridge the gap between theory and practice. That way, learners can apply what they learn in their everyday life. 


Use Multiple Learning Methods

People learn in different ways. A simple presentation is not enough to create a lasting impression on learners. Consider how to present your course using visuals, audio and hands-on activities. Make sure your presentation of content accounts for all types of learners.


Provide Feedback and Encourage Reflection

As learners discuss and practice their skills, provide personalised and specific feedback. Let them know how they can improve, and emphasise what they have done well. This reinforces their learning and helps them engage with the course. Encourage learners to reflect on their own experiences too. This can help them identify areas for growth and gauge their progress.


Making a lasting impact on learners requires careful planning, engagement, and continuous support. By incorporating these strategies into your training, you can drive positive outcomes and lasting success. Contact us to find out how accreditation can improve your training to make a lasting impact on learners.


Challenging Stereotypes: World Down Syndrome Day 2024

World Down Syndrome Day (WDSD) takes place each year on 21st March. This year’s theme is “End the Stereotypes”.

This global awareness day serves as a reminder of the challenges individuals with Down syndrome face due to stereotypes. Stereotypes are harmful. They create barriers, fuel discrimination, and perpetuate misunderstandings. Let’s dismantle these misconceptions together by shedding light on the truth behind some common stereotypes:

1. People with Down syndrome are always happy
Individuals with Down syndrome experience a full spectrum of emotions. They feel happiness, sadness, frustration, and everything in between.

2. People with Down syndrome cannot learn or develop
Individuals with Down syndrome are fully capable of learning and development throughout their lives. With proper support and education, they can achieve significant milestones and lead fulfilling lives.

3. People with Down syndrome are all the same
Every individual with Down syndrome is unique, in their personalities, abilities, and interests. Just like any other group, they vary widely in their talents, preferences, and strengths.

4. People with Down syndrome cannot live independently
While some may require support, many individuals with Down syndrome can live independently or semi-independently with the right resources and assistance.

5. People with Down syndrome cannot have successful careers or relationships
Many individuals with Down syndrome have thriving careers, maintain meaningful relationships, get married, and become parents.

Advantage Accreditation recognises the importance of challenging these stereotypes and fostering an inclusive society. We are committed to providing training and resources to support organisations in promoting diversity, equality and inclusion.

People with Down syndrome usually will typically have some level of learning disability. If you’re interested in delivering training on Learning Disability within your organisation, please contact Advantage Accreditation.

The Soteria Group

Advantage Accreditation Partners with The Soteria Group

We are very happy to share our news. Advantage Accreditation has partnered with The Soteria Group, bringing together cutting-edge expertise and specialised educational services.

CPD Accreditation and Course Offerings

The Soteria Group has received CPD (Continuing Professional Development) accreditation through Advantage. This allows the group to offer CPD-accredited events and courses, further solidifying their commitment to providing top-tier educational experiences.

These courses include a Remote Vehicle Incident Course, Team Leader Course, and Disaster Response Emergency Care course, all designed to equip learners with the skills to handle challenging situations with confidence.

Consultancy on Learning Materials

In addition to its role as a CPD centre, The Soteria Group will consult on Advantage Accreditation’s First Aid, Medication, and Fire Safety learning materials. These resources are accessible to our accredited training centres, ensuring that they receive the latest and most comprehensive educational content available.

If you are interested in gaining access to these materials, please contact Advantage.

About The Soteria Group

Based in the South East, The Soteria Group delivers exceptional rescue, medical, and specialised training services across the UK and internationally. Their team of highly qualified instructors brings decades of experience, covering various roles in fire service, urban search and rescue, international search and rescue, and critical care paramedic positions.

The group actively engages in research projects and adopts the latest technologies to stay at the forefront of their field. With two MBE awardees among their experts, they boast a wealth of knowledge that sets them apart in the industry.

A Fusion of Expertise

We are excited about this collaboration and the prospect of applying The Soteria Group’s wealth of experience to our learning materials. If you deliver our First Aid and Fire Safety materials, keep an eye on your inbox. We are conducting a thorough audit of these resources in the coming months.

Care Workforce Pathway A Brief Guide

A Brief Guide to the New Care Workforce Pathway

The UK government, in collaboration with Skills for Care, recently introduced the first phase of the Care Workforce Pathway. The goal of this initiative is to improve the skills and motivation of the adult social care workforce.

What is the Care Workforce Pathway?

The pathway was developed in response to a call for evidence and extensive research in the care sector. It outlines a framework including knowledge, skills, values and behaviours that are vital for success in the sector. It also includes a clearly defined progression structure. The pathway aims to reflect the realities of adult social care in the UK and build on existing good practices while evolving with changes in the sector.

Role Categories

The pathway outlines four role categories:

A: New to Care

B: Care or Support Worker

C: Supervisor or Leader

D: Practice Leader

More role categories may be developed in the future to represent deputy managers, enhanced care worker roles, etc.

The pathway details responsibilities, behaviours, knowledge and skills expected for each role. It also suggests learning and development opportunities for individuals in each role to help them progress in their careers.

Wider Workforce Reforms

The government is supporting the implementation of the pathway by funding hundreds of thousands of training places. This includes the introduction of the new Care Certificate Level 2 qualification among other courses (e.g. learning disabilities, autism and a digital skills passport).

What Happens Now?

Leaders and managers in the adult care sector can use the pathway’s framework to inform and facilitate the learning and development of their employees. Further updates from the government and Skills for Care are expected in summer 2024.

At Advantage Accreditation, we appreciate the government’s efforts to improve the opportunities for learning and development in the adult social care sector. We are committed to supporting care organisations in navigating the Care Workforce Pathway. As specialists in the sector, we can offer guidance to our centres on how to implement the pathway within their organisations. If you are interested in learning more or becoming an accredited training centre, please contact us.

Level 2 Adult Social Care Certificate

Transforming Care: The New Level 2 Adult Social Care Certificate Qualification

As specialists in Health and Social Care education, we are excited to share insights on the new Level 2 Adult Social Care Certificate Qualification. This qualification, set to launch in June 2024, creates a standardised baseline for care workers in regulated and non-regulated care settings.

Who is the Level 2 Adult Social Care Certificate for?

The Level 2 Adult Social Care Certificate qualification is designed for those in care worker and community support roles aged 19 and above in England. The qualification takes 6-8 months to complete. This involves on-the-job learning, formal assessment, training, and workplace supervision.

What do employers need to do?

Employers play a crucial role in supporting and supervising staff to make sure they complete their training. To qualify for funding, employers must be on the Adult Social Care Workforce Data Set. Exclusive government funding is available for adult social care settings, and healthcare staff can pursue it with employer funding.

Is the Level 2 Adult Social Care Certificate mandatory?

This is not a mandatory qualification. However, the government aims to make the Level 2 Adult Social Care Certificate the standard for new care workers. It aligns with existing mandatory training requirements and new sector developments to meet the evolving needs of the care workforce.

What is included in the Level 2 Adult Social Care Certificate?

The qualification features updated learning outcomes consistent with the Core Capabilities Frameworks, emphasising learning disability and autism training. Learners at regulated service providers must attend training that meets the Oliver McGowan code of practice before completing the qualification. See our advice on the Oliver McGowan code of practice.

The Level 2 Adult Social Care Certificate is part of the government’s £75 million plan to establish a universal career structure in social care. See our guidance on the Care Workforce Pathway.

The new qualification represents a significant shift in the social care sector to address the challenges of non-uniform training.

At Advantage Accreditation, we believe high-quality education leads to high-quality care. We are pleased to see the government’s plans to develop social care education.

We do not accredit the Care Certificate, and we will not accredit the new Level 2 Adult Social Care Certificate. However, we do offer accreditation for care organisations to provide in-house education for their staff.  We even provide accredited learning materials for a range of relevant topics.

If you are interested in accreditation with Advantage, please contact us.

How does CPD accreditation work?

How Does CPD Accreditation Work?

Continuous Professional Development (CPD) plays an essential role in career advancement. Through CPD, professionals can refine their skills and stay up-to-date with their industry’s practices throughout their careers. Advantage Accreditation provides a systematic process to ensure the quality and alignment of CPD training courses with industry standards.

Understanding CPD

CPD, or Continuous Professional Development, is the key to knowledge development and skill enhancement in the training and learning sector. It focuses on staying current with industry practices and encourages commitment to lifelong learning.

Advantage Accreditation’s Role

CPD accreditation with Advantage Accreditation is a thorough process designed to ensure the quality and relevance of training courses. We are an independent body assisting training providers in obtaining CPD accreditation for their courses. Accreditation demonstrates your dedication to high-quality, externally verified, industry-aligned training that meets the evolving needs of professionals.

Accreditation Process

The accreditation process includes centre registration, CPD approval, and certification. Organisations need to register as training centres, submit training materials for approval, and undergo an audit. Once accredited, they can market their training as CPD-accredited.

CPD Accreditation Benefits

Upon accreditation, you receive our CPD kitemark, a symbol of quality and commitment to professional development. Benefits include enhanced credibility, standing out from competitors, and a clear demonstration that you adhere to high standards.

Features and Support

Advantage Accreditation provides account management, regular audits, curriculum support, dual-branded certificates, and listing on the Accredited Centres directory. We offer ongoing support to our accredited centres.

Pricing Structure

Our pricing structure is based on the number of accredited courses you will offer, with prices beginning at £495 per year for 1 award. Monthly payment options are available, and all prices are subject to VAT.

Get Started

To gain CPD accreditation, please contact Advantage Accreditation. The application process involves forms for centre approval, course approval, and trainer approval. It requires organisational details, contact information, supporting evidence, etc. We will guide you through the accreditation process from submitting course materials for evaluation, to applying constructive feedback, to receiving CPD certification.

International day of education

How To Make Education More Inclusive

The International Day of Education takes place on 24th January 2024. This year’s theme is “learning for lasting peace,” emphasising the importance of education to address issues such as violence, discrimination and hate speech. At Advantage Accreditation, we agree that access to quality education is vital to address these issues, and we strive to improve the quality of education across the globe.

One of our many quality standards includes aspects of equality, diversity and inclusion in course materials. Our learning materials are carefully designed to be as inclusive as possible. In providing feedback on our centres’ original courses, we often encourage changes to content and learning methods. Some of these changes will be to make courses more inclusive and celebrate the diversity of learners.

Here are tips on how to make your courses more inclusive:

  • Include a wide range of perspectives
  • Use diverse media and examples
  • Make content accessible to learners with different ability levels
  • Prepare alternative learning methods for learners with additional needs (e.g. learning disabilities, visual impairment, etc.)
  • Accommodate for different learning styles (e.g. visual, auditory, kinaesthetic)
  • Use inclusive language that avoids assumptions
  • Create guidelines for respectful behaviour
  • Ask learners for feedback

Many other organisations are involved with the International Day of Education 2024. The United Nations Educational, Scientific and Cultural Organization (UNESCO) promotes education as a human right. On 24th January 2024 they will provide online training for teachers worldwide, helping educators create an inclusive and peaceful learning environment. UNESCO also emphasises the need for equal access to education worldwide.

The World Bank has highlighted the importance of early education and literacy. They have created campaigns to combat learning poverty and provide books and support for parents, especially in low-income countries.

By ensuring high-quality learning and development across the globe, we aim to contribute towards better education for all. If you are interested in gaining accreditation for your organisation, please contact Advantage Accreditation.

£75 Million to Train the Care Workforce

£75 Million to Train the Care Workforce

The UK government recently released plans to transform the domestic care workforce with a £75 million initiative. This is led by the Department of Health and Social Care (DHSC), who intend to introduce a comprehensive national career structure, accredited qualifications, and improved training opportunities.

The Care Workforce Pathway is designed to develop the careers of those in adult social care roles. Over £50 million has been allocated to create a Level 2 Adult Social Care Certificate qualification. This will equip care workers with the skills and knowledge they need to perform their roles and develop their careers. Of the remaining funds, £20 million will be invested in apprenticeships in social work and nursing. The government will also subsidise some training and develop a new digital leadership qualification.

This initiative aims to develop the skills of care workers in order to reduce turnover in the sector and attract fresh talent. Oonagh Smith, CEO of Skills for Care, has expressed support for the initiative, emphasising the importance of learning and development on workers’ skills and motivation.

At Advantage Accreditation, we are very happy to see the government invest in the skills of care workers. We specialise in providing accreditation for health and social care organisations. Our goal is to improve the quality of care and care workers’ career satisfaction by improving the quality of training in the UK. If you are interested in becoming an accredited centre to deliver training in-house and externally, please get in touch.

Change is coming to the UK care sector. Seize this opportunity to align yourself with these changes and demonstrate your commitment to learning and development.